Free Profitability Tool

Unit Economics
Calculator

If you're running ads or operating a business, you need to know your numbers. This calculator helps you understand your profitability, target CPA, breakeven ROAS, and the true economics behind scaling your business.

Select Currency
Your Inputs
Real-time calculations · No data saved
Average Product Price (RRP)
$
Delivery Cost (COD)
Cost Item
Per Unit Cost
Per Unit %
Cost of goods sold (COGS) ?
What you pay your supplier per unit
$
%
Shipping & receiving ?
Supplier → warehouse, duties, freight
$
%
Transaction (Payment) fee ?
Industry avg 2.2–5% — enter as %
$
%
Pick & pack fee ?
3PL/warehouse — avg $0.50
$
%
Shipping & fulfillment ?
Only if you absorb shipping
$
%
Return rate ?
% of orders refunded/returned
$
%
Total COD ?
All costs combined
$
%
Profits: Gross & Net
Profit Item
Per Unit Cost
Per Unit %
Unit Margin (Gross) ?
Price − Total COD
$
%
Net profit target per unit ?
How much profit you want per unit
$
%
Your Targets
Target
As $
As %
Blended breakeven ROAS (MER) ?
Minimum to not lose money
x
%
CAC target (Customer Acquisition Cost) ?
Combined ad spend per customer
$
%
Blended ROAS target (MER) ?
Hit this to stay profitable
x
%
Live Results
Profitable model
Unit Margin (Gross)
$12.75 25.5%
Breakeven ROAS
3.92x
Minimum to break even on ads
Target ROAS
N/A
Hit this to stay profitable
CAC Target
-$2.25
Max spend per customer
Total COD $37.25 / 74.5%
Net Profit Target $15.00 / 30%
Profitable @ Target? No

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Know Your Breakeven

Before scaling ads, you need to know the exact ROAS that lets you break even. Anything below that, you're losing money on every order.

Find Your CAC Target

Knowing your max Customer Acquisition Cost stops you from over-spending on ads. Stay below this and your unit economics work.

Scale Profitably

Use these numbers to set ROAS goals for your ad campaigns. If your campaigns hit Target ROAS, you're scaling profitably — guaranteed.

Numbers don't lie. Scale with confidence.

Get expert help applying these unit economics to your Meta, TikTok and Google Ads campaigns. Free 30-minute strategy call.

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