0+ Yrs
Media Buying Experience
$0
Total Ad Spend Managed
0+
Projects Completed
01
About Me
I'm Usama Bin Yasir, a performance-driven Meta & TikTok Media Buyer with over 5 years of hands-on experience scaling paid advertising campaigns across global markets.
I've personally managed and optimised $5M+ in ad spend across e-commerce, lead generation, and brand awareness campaigns — consistently delivering results that move the needle for clients.
My approach blends rigorous data analysis with aggressive creative testing, finding the exact combination of audience, offer, and creative that produces scalable, profitable returns.
I don't just run ads — I build profitable, scalable paid media systems that grow businesses.
02
Experience
2022
Present
Current Role
Senior Media Buyer
Freelance — International Clients
Managing high-budget Meta and TikTok campaigns for DTC e-commerce brands globally. Scaling winning creatives from $1K/day to $50K/day budgets while maintaining ROAS targets and reducing CPAs.
2020
2022
Agency
Paid Media Specialist
Digital Marketing Agency
Led paid social strategy for 20+ brand accounts simultaneously. Oversaw $2M+ in combined ad spend, consistently achieving ROAS above client benchmarks through structured testing frameworks.
2019
2020
Entry Level
Junior Media Buyer
Performance Marketing Firm
Started career managing Facebook and Google ad accounts. Built foundational skills in campaign structure, audience segmentation, A/B creative testing, and performance tracking.
03
Education
2017
2019
Degree
ADP — Sales & Marketing
Virtual University of Pakistan
Associate Degree Programme covering marketing principles, consumer behaviour, digital marketing foundations, sales strategy and business communication.
04
Services
01
Meta Ads
Full-funnel Facebook & Instagram campaigns — prospecting, retargeting, creative testing and budget scaling with strong ROAS focus.
02
TikTok Advertising
Performance TikTok campaigns built on scroll-stopping UGC creatives, precise interest targeting, and algorithmic scaling strategies.
03
Google Ads
Search, Display and Shopping campaigns optimised for maximum ROI — keyword strategy, quality score, and landing page alignment.
05
Tools & Platforms
Meta Business Suite
TikTok Ads Manager
Google Ads
Google Analytics 4
Meta Pixel
TikTok Pixel
Triple Whale
Klaviyo
Canva
ClickFunnels
Notion
Slack