- Overview: In education, a plan aimed to grow first-time buys (FsPurchases) and loyalty despite high costs. Spending £78,000 and securing 493 FsPurchases, the focus was on customer LTV)rather than initial costs. Meta + TikTok and other channels were used to build a community and encourage continual learning.
- Impact: Though the CPA seemed high, the 493 FsPurchases signaled the start of lasting relationships. Understanding the substantial LTV highlighted the campaign's success beyond immediate gains, ensuring long-term profits for the subscription-based educational venture.
Overview:
- $233,000 Spent
- $1.2 Million Revenue Generated
- 6.78 ROAS
I worked with a client in the fashion and apparel niche to help them scale their clothing brand. The goal was to increase sales and significantly boost revenue through paid Meta ads.
Over the past 30 days, I spent $33,000 on campaigns, generating 1,053 purchases, which resulted in $198,000 in revenue. This produced a strong ROAS of 5.85.
By scaling the ads and optimizing targeting, we managed to achieve even greater results over the campaign's lifetime. In total, the campaign resulted in $1.2 million in revenue, with an overall ROAS of 6.78, well above the industry average. These results helped grow the client’s brand significantly, expanding both sales and customer base in a highly competitive market. This campaign shows how focused ad spend, combined with strategic optimization, can lead to exceptional growth for a fashion business.
Overview: (Last 30 days)
$10512 Spent
983 Leads ($1069 CPL)
Info: Crafting a meticulous strategy involved more than just running ads—it encompassed understanding the nuances of the home renovation niche. The campaign hinged on a multi-faceted approach, blending compelling visuals, targeted messaging, and strategic ad placements to resonate deeply with the audience.
- The Result: Through this strategic orchestration, the campaign yielded remarkable outcomes. A total of 983 high-quality leads were garnered within the 30-day period.
Overview:
$225,000 Spent
25,000 iOS App Installs
$10 Cost Per Install (CPI)
For this project, I was brought on board to scale an iOS app’s user base and drive in-app purchases despite the tracking challenges posed by Apple's iOS 14 update. The client’s goal was simple: more installs, more users, and business growth.
Over the course of the campaign, we allocated $225,000 towards app installs. The outcome? A solid 25,000 app installs, with an average CPI of $10 per install. Given the tracking limitations on iOS, the actual number of installs could be up to 1.5x higher. This translated into significantly more users than we could officially track. The campaign wasn’t just about installs, though. While iOS tracking made it difficult to measure purchases accurately, the data we gathered hinted at robust growth. The campaign allowed us to scale app usage, ultimately contributing to the app's overall business growth.
Helped a UK-based fragrance store boost brand awareness and sales using strategic Facebook ads.
Over 30 days, I spent £22,000, resulting in 12,258 purchases and generating £32,000 in revenue from Facebook, with total Shopify sales hitting £45,000.
My strategy focused on attracting first-time buyers and retargeting them to maximize customer lifetime value. Although the initial ROAS was modest, the long-term approach fostered customer loyalty and repeat purchases, driving sustained business growth. Verified data from Facebook Ads and Shopify confirmed these results.
Overview:
$60,000 Spent
$191,000 Sales Generated
3.21 ROAS
I worked with a client in the supplements and vitamins niche to drive sales and scale their business. The client already had a strong base of organic sales from years of business, but they wanted to amplify their reach through paid advertising on Meta platforms. Over the course of the campaign, I spent $60,000 across multiple ad objectives, including brand awareness and reach campaigns. Despite Meta's recent updates that resulted in many ad rejections within this niche, the campaigns still performed well.
We generated $191,000 in sales, achieving a solid ROAS of 3.21. While Meta's restrictions caused some delivery issues, the results speak for themselves. With a cost per purchase averaging $20, this campaign significantly boosted the client’s revenue. The client also had a large volume of organic sales through Shopify, but these figures represent the direct impact of paid efforts. This campaign helped scale the client's supplements business further, despite the challenges in Meta’s ad policies for the health niche.
Anyone can give you promises, we can give you proof.Pun intended as we also have a video from our client, Proof.
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